Meet The Team

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Edo Ceder
CEO & Co-Founder

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24 years Programmer with a B.A. in Psychology. A Somatic Therapist, Movement & Dance Teacher, Choreographer, Producer and Entrepreneur in the field of Dance and Psychology

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Yechiel Sayag
COO & Co-Founder

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A veteran entrepreneur with a B.A. in Behavioural Sciences - Psychology, a well established meditation practice

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Yuval Simon, CLP

Clinical Director

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MA in Clinical Psychology and Neuro-rehabilitation psychology. Licensed Clinical Psychologist. Expert in emotional resilience. Private clinician with rich experience working with children and adults. Senior Clinical Psychologist at Natal (Israeli Trauma & Resiliency Center).

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Adi Maron-Katz, PhD

Scientific Advisor

Adi joseph shmorak,

Product/Market Fit Consultant

Gal Inbar

Business Advisor

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Post doctoral Neurological researcher in stress and resilience. Department of Psychiatry and Behavioural Sciences. Stanford University School of Medicine. Yoga teacher. Working with individuals to regulate stress through somatic approaches.

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An entrepreneur and a business expert. Along the past +20 years, Gal started companies, managed turnarounds of distressed companies and organizations, developed  & executed growth plans, and raised and managed capital & debt. Gal holds a B.Sc. & M.Sc. in Industrial Engineering, and an MBA.

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Product executive with vast experience in sales, marketing, biz dev and product management. Adi works with entrepreneurs from all around the world, in multiple domains. Adi also volunteers as a judge and mentor in MassChallenge and teaches Product Management in Shenkar College.

Meet The Team

עידו.png

Edo Ceder
CEO & Co-Founder

  • Grey LinkedIn Icon

24 years Programmer with a B.A. in Psychology. A Somatic Therapist, Movement & Dance Teacher, Choreographer, Producer and Entrepreneur in the field of Dance and Psychology

יחיאל.jpg

Yechiel Sayag
COO & Co-Founder

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A veteran entrepreneur with a B.A. in Behavioural Sciences - Psychology, a well established meditation practice

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Yuval Simon, CLP

Clinical Director

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MA in Clinical Psychology and Neuro-rehabilitation psychology. Licensed Clinical Psychologist. Expert in emotional resilience. Private clinician with rich experience working with children and adults. Senior Clinical Psychologist at Natal (Israeli Trauma & Resiliency Center).

Our Story

We are two conciseness and psychology geeks who have spent their lives trying to balance our emotional world to feel and be the best humans we can be for ourselves and others. Along the way we picked up an amazing team of collaborators and advisors who share our enthusiasm for bringing to the world solutions that work.

 

Spending years studying psychology, practicing somatic therapy and art, and training in mindful practices, we realised there is a big gap between taking a workshop / sitting with a therapist / practicing in the studio or clinic, and facing the triggers encountered in our daily lives. Maybe you've experienced how easy it is to practice with the teacher/therapist compared to when you go back to the office, your relationships or dates, and get sucked right back to the same situations and the same thoughts and feelings.

 

So we went to work reverse engineering the powerful tools of mindful breathing and staying connected to the body in the "hear and now", find out how they help us stay calm "on the pillow",  and put it into a technological solution that will help apply it in every day life.

 

That's how Anicca was born. A tool that vibrates exactly with our breathing and keeps us connected to ourselves while remaining engaged in real life, balancing "being" and "doing". While testing our invention we realised the vibrations themselves in specific frequencies on key areas on our body help to contain adverse feelings and mitigate them so we can get back control of our mind and situation.

 

After several prototypes we now have a fully working alpha version that has been rigorously tested and has shown to be very helpful to quite a few people with staying calm, relieving anxiety feelings, focus better, and sleep better.

 

Anicca is constantly evolving, but our vision stays the same - to build and offer solutions that help people be more in touch with themselves so they can have a better rapport within and without.